The marketing add-on built for BCA members

Fill Every Route Day Without Driving a Single Extra Mile.

Your trucks are already on the street. Neighborhood Takeover mails two perfectly-timed postcards to every house on that street — so by the time you arrive, the whole neighborhood knows you're coming and new customers are ready to sign up. Zero extra drive time. Pure-margin revenue.

See How Many Customers You Could Add
2
Postcards per visit
5-15
New customers per drop
$0
Extra drive cost
BCA Mascot
The difference

Route Day Today vs. Route Day With Neighborhood Takeover

Route Day Today

  • ❌ Truck rolls into a neighborhood with 12 paying stops
  • ❌ 188 other homes on the route have no idea you exist
  • ❌ Empty capacity on the truck — pure wasted revenue
  • ❌ No system to tell neighbors "we're coming Thursday"
  • ❌ Every route day leaves money on the table
  • ❌ New customer acquisition happens by accident
  • ❌ You're driving past your next 100 customers
➔

Route Day With Neighborhood Takeover

  • ✅ Neighborhood knows exactly when your truck is coming
  • ✅ 5-15 new signups waiting on truck day
  • ✅ Route fills up with zero extra drive time
  • ✅ Same truck visit delivers 2-4x the revenue
  • ✅ Attribution tracks every new customer per neighborhood
  • ✅ Automated follow-up through every step
  • ✅ Every route day becomes a new customer day
How It Works

Two Postcards. Perfectly Timed.

Neighborhood Takeover automatically mails two USPS postcards to the target neighborhood — the first 14 days before your truck arrives, the second 7 days before. Each postcard tells the neighborhood the exact day you'll be on their street.

📭
Postcard #1T-14 DAYS
Touch
Our truck is on your street
Thursday, April 24
Sign up by Mon Apr 21
Touch 1 — The Setup

Mailed 14 days before your truck visit

The first postcard lands in every mailbox on the target carrier route two full weeks before your truck arrives. It's branded with your logo, your colors, your phone number — and the EXACT day you'll be on their street.

  • Dynamic date — "Thursday, April 24"
  • Dynamic neighborhood — "Snow Hill"
  • Your logo, your colors, your phone
  • Unique QR code to a neighborhood-specific signup page
  • Zero design work on your end
⏰
Postcard #2T-7 DAYS
Touch — Urgency
7 days. That's it.
Thursday, April 24
Last chance this cycle
Touch 2 — The Urgency

Mailed 7 days before your truck visit

Seven days out, the second postcard hits the same carrier route with urgency-first creative. The jump from 1 touch to 2 touches is the biggest conversion lift in direct mail — studies show 3-5x over a single mailer.

  • Second touch = 3-5x conversion over single mailer
  • Same landing page, different creative angle
  • Attribution tracks which touch converted
  • Same bin cleaner branding as Touch 1
  • Fires automatically — zero manual work
🚚
Truck DayT-0
12 existing customers
+ 7 new signups
Route revenue: +$224 MRR
Extra drive cost: $0
Truck Day — The Payoff

Your truck arrives and collects the new customers

On the day your truck rolls into the neighborhood, every new signup is automatically added to your BCA route. Your crew gets a notification: "5 new customers in Snow Hill today." They service them on the same visit. Pure margin.

  • New signups auto-added to crew route in BCA
  • Crew gets pop-up notifications on truck day
  • Each signup auto-invoiced on completion
  • Yard signs distributed to crew for post-visit placement
  • Zero extra drive cost — the truck is already going
Built for BCA

Your BCA Route Data Is Already Connected

Neighborhood Takeover is built as a native BCA module. If you're already on BCA, setup takes minutes — your routes, customers, and schedule are already wired in. No CSV uploads, no double entry, no syncing headaches.

BCA Route Sync
BCA Customer DB
BCA Crew App
BCA Dashboard
The Math

One Activation Pays For Itself Forever

Real numbers from a typical 200-home carrier route with the full 2-touch campaign. Most BCA members activate 2-4 neighborhoods per month.

200
Homes per drop
3-5%
Conversion rate
6-10
New customers
$256
MRR added, forever
Simple Setup

Up and Running in 15 Minutes

No agency onboarding. No design calls. No "strategy meetings." Four simple steps and you're live.

1

Connect BCA Routes

Your BCA route schedule is already wired in. Skip to step 2.

2

Brand Postcards

Upload your logo, pick your colors. Pre-built bin cleaner templates ready to go.

3

Pick a Neighborhood

Select from your upcoming routes. See USPS carrier route, household count, and cost before confirming.

4

Click Activate

One click. The full 14-day sequence fires automatically. You do nothing else.

Pricing

Simple Pricing. Volume Rewards.

Two tiers for BCA members. The more neighborhoods you activate, the less you pay per postcard. No contracts. Cancel anytime.

Starter

$79
per month + mailing
  • Unlimited neighborhood activations
  • 2-postcard sequence (T-14 + T-7)
  • Auto USPS carrier route targeting
  • Brandable bin cleaner templates
  • Auto-generated landing pages
  • Attribution + ROI dashboard
  • Mailing: $1.00 per postcard all-in
  • Cancel anytime

Growth

$149
per month + mailing
  • Everything in Starter
  • Priority support (4-hour response)
  • Native BCA route sync
  • Lapsed Customer Reactivation
  • Active Dormant Add-On Pitch
  • Multi-route coordination
  • Quarterly strategy review call
  • Mailing: $0.85 per postcard (save 15%)
Get Started

See If This Works For Your Business

Tell us about your operation and we'll walk you through a free activation plan for your first neighborhood.

We'll respond within 24 hours. No hard sell — just a real conversation about whether this fits your business.

Before You Ask

Frequently Asked Questions

How quickly will I see results?▾

First postcard drops 14 days after you activate a neighborhood. First signups typically arrive within 3-5 days of Touch 1. Your first truck day usually shows 5-15 new customers per activated neighborhood. Most customers see ROI positive in week 2.

Do I have to drop off my own postcards at USPS?▾

No. That's the whole point. We use Lob.com and Taradel's print-and-mail APIs which handle printing and USPS drop-off automatically. You click "activate" — we handle the physical logistics.

How much does a typical activation actually cost?▾

For a 200-household carrier route with both touches (400 postcards total), cost per activation depends on your tier: Starter $400, Growth $340. Most customers get 6-10 new signups per activation = roughly $33-$50 per new customer — dramatically cheaper than any cold lead source.

Why do Growth customers pay less per postcard?▾

Volume pricing. Growth customers send more postcards monthly which gives us better vendor rates at Lob and Taradel, amortizes our platform overhead, and rewards commitment. Growth saves 15% on every postcard — forever.

Why isn't the postcard cost just pass-through at cost?▾

Because you're not paying for postcards — you're paying for pre-sold, same-day-ready leads. HomeAdvisor charges $25-$80 per COLD lead. Google LSA runs $15-$50 for a lead who might be shopping six competitors. Our leads already know your truck is on their street next Thursday. That's the warmest lead type in local services.

Can I cancel anytime?▾

Yes. No contracts, no minimum commitment, no cancellation fees. If you cancel mid-cycle, any mail already ordered will still go out — we don't cancel orders in production. Future charges stop immediately.

What if I'm not on BCA yet?▾

Neighborhood Takeover is currently a BCA member benefit, so you'll need to join BCA to use it. BCA has its own founding member pricing, and you can bundle both for a single low monthly rate. Contact us and we'll walk you through the full onboarding.

Your Trucks Are Already Going. Let's Fill Them Up.

Your route day is already happening — the gas is paid, the crew is paid, the truck is rolling. Neighborhood Takeover makes sure you arrive to a full route every time. Join the founding members getting locked-in pricing for life.

See If You Qualify