The complete 14-day sequence

From Signup to Truck Day.
14 Days. Fully Automated.

Here's exactly what happens every time you activate a neighborhood. No black box. No manual work. No design calls. Just a clean automated sequence that turns your BCA route schedule into new paying customers on every truck day.

See My Activation Plan
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15 Minutes From Signup to First Activation

If you're already on BCA, the setup is even faster because your route data is already connected. Four simple steps and you're live.

1

Connect BCA Routes

Already a BCA member? Your route schedule is auto-connected. Not on BCA? Upload a CSV or sync your CRM.

2

Brand Your Postcards

Upload your logo, pick your colors. Pre-built bin cleaner templates with mascot options ready to go.

3

Pick a Neighborhood

Select from your upcoming routes. See USPS carrier route, household count, and cost before confirming.

4

Click Activate

One click. The full 14-day sequence fires automatically. Postcards print, mail, and land in mailboxes.

12 Automated Events Over 14 Days

You click once. We handle every step — from postcard design to mail drop to truck day to review request. Here's exactly what happens and when.

📅
T-17 Days
Schedule Scanner fires
Reads BCA route data
Queues activations

The System Reads Your BCA Routes

Every morning at 6 AM, the system scans your BCA route schedule and identifies upcoming neighborhood visits 14+ days out. Eligible activations get queued automatically.

  • Pulls route data directly from BCA
  • Matches subdivisions to USPS carrier routes
  • Calculates exact mail-by dates
  • Queues activations for approval
🎨
T-17 Days
Postcard auto-generated
Your logo, your colors
Dynamic date + neighborhood

Touch 1 Postcard Auto-Generated

The system auto-generates your Touch 1 postcard with your bin cleaning branding, the target subdivision name, the exact truck arrival date, and a unique QR code. Zero design work on your end.

  • Dynamic date merge: "Thursday, April 24"
  • Dynamic neighborhood merge: "Snow Hill"
  • Your logo, colors, phone number
  • Unique QR code with attribution token
📦
T-17 Days
EDDM order placed via API
Lob.com / Taradel vendor
Tracking ID returned

Print + USPS Order Submitted Automatically

The system submits the print-and-mail order to our vendor (Lob.com or Taradel). They print your postcards, batch them to the correct USPS carrier route, and hand them off to USPS. You never touch a postcard.

  • API-placed order, fully automated
  • Vendor handles USPS drop-off
  • Tracking ID returned to your dashboard
  • In-home delivery by day T-14
🌎
T-17 Days
Landing page deployed
yourcompany.com/snow-hill
1-click signup

Unique Landing Page Auto-Deployed

A unique landing page deploys at [yourcompany].com/[neighborhood-slug] featuring the specific truck arrival date, a one-click signup form, and Stripe or Square checkout built in.

  • Auto-deployed per activation
  • Mobile-first responsive
  • Pre-filled neighborhood context
  • Payment checkout built in
📬
T-14 Days
Postcard #1 lands in mailboxes
~200 households
QR scans start coming in

Touch 1 Hits Mailboxes

Households in the target subdivision receive Touch 1. They see "Our truck is on your street Thursday April 24. Sign up by Monday to be included." Specific date creates specific urgency.

  • ~200 households receive simultaneously
  • Brand impression + truck day awareness
  • QR scans + landing page visits begin
  • First signups within 24 hours
T-7 Days
Touch 2 urgency postcard
Lapsed customer email fires
Active dormant pitch fires

Touch 2 Lands + Email Campaigns Fire

Touch 2 arrives with urgency-first messaging: "7 days. That's it." Same day, two email/SMS campaigns fire to your existing customer base — lapsed customers get a reactivation offer, active dormant customers get an add-on pitch. All free channels.

  • Touch 2 conversion lift: 3-5x over Touch 1 alone
  • Lapsed customer reactivation email
  • Active dormant add-on pitch email
  • All tied to the same truck day
🚚
T-0 Truck Day
12 existing + 7 new signups
Crew app shows new customers
All serviced same visit

Your Crew Arrives to a Full Route

Your crew rolls into the neighborhood with their usual stops — PLUS every new signup added automatically to their BCA route. They see "5 new customers in Snow Hill today." Every new customer gets serviced on the same visit. Pure margin.

  • New signups auto-added to BCA crew route
  • Crew gets pop-up notifications
  • Each signup auto-invoiced on completion
  • Zero extra drive cost — you were already going
T+1 Day After
Yard signs placed at new customers
Review request emails fire
Thank-you cards queued

Yard Signs + Review Requests Fire

Yard signs go up at every new signup's curb for 3 days — free neighborhood billboards. Every new customer gets an automated review request email. Thank-you cards queue for mail. Local SEO compounds forever.

  • Yard signs = free social proof
  • Google review requests via Brevo
  • Thank-you card queued for mail
  • Feeds next cycle's neighborhood trust
📊
T+7 Days
ROI report delivered
CPA: $42 per new customer
MRR added: $256

Full Attribution Report Archived

One week after truck day, the activation gets archived with its final numbers — every metric captured. You see exactly what worked, what to scale, and what to iterate on for next cycle.

  • Per-touch attribution (Touch 1 vs Touch 2)
  • Cost per new customer
  • Annualized MRR + ROI calculation
  • Archived for year-over-year trends

Your BCA Dashboard Is Home Base

Neighborhood Takeover activations show up as widgets inside your BCA dashboard. Pending signups, active campaigns, ROI reports — all in the same place you already manage your business.

BCA Route Sync
BCA Customer DB
BCA Crew App
BCA Dashboard

Ready to See It In Action?

Behind the 14-day sequence is a set of 18 automations all working together. See every gear, or skip straight to pricing.

See All 18 Automations